For most small and medium-sized businesses, a well-designed eCommerce site is a necessity. However, few entrepreneurs have the knowledge, experience or time to develop a professional site. Started in 2007, PrestaShop is an open-source software program that has given businesses around the world an easy entry into online commerce.
Key Features of PrestaShop There are several ways to open a PrestaShop store. For people who only want the basics, PrestaShop Ready offers a premade template for a monthly fee. However, most businesses will eventually want to customize their site using the open-source program. There is no fee for downloading PrestaShop. The company makes most of its profits by hosting stores and selling additional software modules for further customization. For smaller businesses, this arrangement offers a low hurdle for accessing the impressive basic features. Frontend Customization PrestaShop has many tools to customize the storefront. There are thousands of available themes and modification options. PrestaShop also gives several ways to display products for sale, allowing for multiple viewing experiences. Marketing and Analytics Marketing tools are available for PrestaShop mobile apps and websites. Shop owners can write custom SEO-centered descriptions that will help drive customers to the site. Site analytics software lets the business see the effectiveness of marketing campaigns and changes to the site. Comprehensive Backend Services Backend services are at the heart of eCommerce. A business can have a beautiful design with stunning graphics, but it will not matter if the checkout process is difficult to navigate. PrestaShop eCommerce software includes powerful backend features that can help with inventory, shipping costs, taxes and payments. There are several safe and secure PrestaShop payment gateway solutions. By connecting to a designated shipping company, the software can include estimated shipping costs in the total charge. Shop owners can include extra charges like gift-wrapping or other handling services. Because PrestaShop is in use around the world, it can use location-based information to assess the proper amount of local sales taxes. Client accounts are another part of the PrestaShop setup. The software securely stores client information that gives the possibility of direct marketing campaigns or other client communication. Benefits of PrestaShop eCommerce By working with PrestaShop, businesses will find advanced eCommerce solutions at a reasonable price. Easy Basic Setup PrestaShop works to be accessible to those with minimal technical skills. Most users have a positive experience when setting up a basic PrestaShop site. However, to take advantage of advanced options, businesses will want to work with an experienced PrestaShop development team that can recommend and support extra modules within the framework. Sale of Both Physical and Digital Content The PrestaShop format supports the sale of both physical and digital items. The framework has the necessary tools to deal with the shipping and handling of physical objects. It also handles digital content that requires downloading. Simple Checkout Experience The client experience is the measure of an eCommerce site. PrestaShop keeps the checkout experience smooth and simple. Out of the box, a business’s online shop will be able to work with many common payment gateways. Simplifying the checkout and payment process leads to an increase in successful conversion from shopping carts to sales. Expert PrestaShop Development Since 2012, Chetu has been in partnership with PrestaShop. Our PrestaShop development team will increase the power and flexibility of a business’s eCommerce site. We can improve the digital storefront and program powerful PrestaShop mobile apps. Our team takes PrestaShop eCommerce solutions beyond the basics. Blog Source: https://tinyurl.com/y47dfyq6
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